Retain is the room where the channels we build are held

02 The room What Retain is, and the eight cases filed under it

The feed is held week after week

The room:

Retain — The Habit — is the fourth of Marketing’s five rooms, after The Opening, The Noise and The Return and before The Night, and it is the one the studio lives in. Reach you rent stops the day you stop paying; this room builds the part you keep. The channels we make for a brand are held here week after week: the feed, the design system, the shoots.

The feed is above — social creatives, stories and posts for eleven brands. The shoots have a page of their own, because a shoot is a channel we own, not a service sold apart from it. The identity work has moved too: it belongs at the start of the story rather than the foot of this page, so it now sits in room 01.

Production — the shoots, on their own page → Identity & design — now room 01 →

Number:Case:Link:

01Ishant Sharma / 2020#case-ishant 02Andrea’s Eatery / 2021#case-andreas 03One8 Commune / 2022#case-one8-commune 04Borges India / 2023#case-borges 05Arista Vault / 2023#case-arista-vault 06Tablespoon / 2023#case-tablespoon 07Tickled Pink#case-tickled-pink 08RIZQ#case-rizq

03 Moved out Two parts of this room now have pages of their own

Number:Page:Link:

01Production — sixteen shoots, on the wheel. A shoot is a channel we own.production.html 02Identity & design — nine pieces. Moved to room 01, where a brand is built before it is launched.identity.html